Increasing your business’ online visibility has become an absolute necessity in today’s digital age. But the question is, who should handle your SEO? Most business owners and startup owners are stuck between two options — SEO agency or freelance SEO expert?

When faced with a choice, many professionals are increasingly opting for hiring freelance SEO experts. There are many logical and cost-saving reasons behind this decision.

Let’s understand why hiring a freelance SEO expert is a wise decision, especially if you are running a small business or are just starting out.

Personalized attention and customized strategy

A large SEO agency often works with multiple clients. As a result, it is not possible to give individual attention to each client. On the other hand, freelance SEO experts work with only a few clients and create a customized SEO plan by understanding each client’s business.

    This means that the right keywords, the right backlinks, and the data-driven decisions that your business needs can be brought to you by a freelance expert.

    Cost-effectiveness – Cheaper than a freelance SEO agency

    Finding an affordable SEO solution for small businesses is a huge challenge. SEO agencies have a lot of overhead costs – such as office expenses, staff salaries, etc. – which directly impact your package.

      The fees or retainer charges of freelance SEO experts are up to 40% lower on average and that too with more profitable results.

      Direct and fast communication lines

      When you hire a freelance SEO expert, you talk directly to the expert – there is no middle manager or account handler. This direct contact gives you quick feedback and the ability to take immediate action on any changes.

      More agility and flexibility

      With freelancers, you can work as needed. Such flexible SEO solution agencies rarely offer. For every campaign or seasonal offer of your business, a freelancer can quickly create a new strategy and implement it.

      Specialized expertise

      Freelancers usually have expertise in a specific area – such as On-page SEO, Technical SEO, Local SEO or E-commerce SEO. When you outsource your work to a freelancer who specializes in a line of business like yours, the results are clearer and more sustainable.

      Accountability and Ownership

      Freelancers handle their own work and are responsible for every metric. You can see who is doing what and how much progress is being made. Agencies do not have such clarity.

      Final Thoughts:

      Hiring a freelance SEO expert is not just a cost-saving measure – it is also a result-oriented step that works on a personal level.

      To get more quality work at a lower cost, a freelancer can be the best option.

      Don’t wait any longer for your SEO – find the best Freelance SEO Expert now and start your digital growth.